There are, of course, numerous fashion publications, each appealing to a specific market. In 2014, the most popular fashion magazine in Europe was Elle, followed by the likes of Glamour, Vogue, Marie Claire, Bazaar, In Style and Cosmopolitan.

Each caters for their specific market demographic and portrays a lifestyle that includes not only fashion but glamour, celebrity, editorials and fashion news.

There are lingerie, underwear and swimwear editorials regularly in these magazines, of which an example of is on the next page.