There are many different placements for lingerie photography depending on demographics such as target audience, age, location, lifestyle, price, but also whether the images are for advertising or editorial purposes.

I have decided to complete an editorial for my images, based on the following factors:

• Studio based images using both plain background and also coloured gels to emulate the NEXT and Mango images;
• Some fun and flirty images whilst not being overtly sexual;
• Both colour and black and white images within a single editorial as seen in my research;
• Use of chairs and stool to experiment with poses and style;
• Use of correct style of models for the demographic – 20/30-something women looking for classy and sensual weekend lingerie;
• Identifying correct factors to fit in with target audience including model, environment, props, poses and garments;

Ultimately I will produce an editorial covering a number of the elements I have included in my research, and aimed at 20/30 somethings that could be seen in a fashion publication or look book.