Lingerie photography is an element of Fashion photography which promotes clothing and lifestyle, and is used in advertising or editorial form in fashion publications such as Vogue, Harpers Bazaar and Vanity Fair.
When fashion photography was born in the mid 19th Century, it existed purely to sell clothing. Today, as well as promoting the clothes/items, it also promotes a lifestyle and attitude as well as a story behind the model, photographers vision, location and style.
Many photographers today owe some of their style and inspiration from legendary fashion photographers such as Richard Avedon, Irving Penn and Guy Bourdin. These figures challenged the fashion industry and resulted in fresh ideas as well as changes in sexuality, femininity and masculinity.
Today, names such as Nick Knight and Rankin are synonymous with taking fashion photography to new levels and new platforms of film, social media and art. Many brands exist that offer a wide range of customer demographic and lifestyle choices.