- Produce technically competent and commercially aware editorial
- Minimum 4 shoots to refine technical aspects, poses and model
- Look at various publications to ensure correct commercial positioning
- Use of props, clothing, make up and hair
- Develop style to fit in with target audience of 20-40 year old women
- Visually show progression of lighting, ideas, comparison
- Use of colour within images to pick out detail in garments plus alternative black and white
- Use of props such as chairs to further investigate pose and look based on research
- Look at a selection of images from different magazines to highlight different styles and techniques
- Use of coloured gels in background
- Try various lighting styles and models to refine results
