• Produce technically competent and commercially aware editorial
  • Minimum 4 shoots to refine technical aspects, poses and model
  • Look at various publications to ensure correct commercial positioning
  • Use of props, clothing, make up and hair
  • Develop style to fit in with target audience of 20-40 year old women
  • Visually show progression of lighting, ideas, comparison
  • Use of colour within images to pick out detail in garments plus alternative black and white
  • Use of props such as chairs to further investigate pose and look based on research
  • Look at a selection of images from different magazines to highlight different styles and techniques
  • Use of coloured gels in background
  • Try various lighting styles and models to refine results

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